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Head of New Business

Role Summary

A key part of the CBI Strategy is to diversify the risk of over 90% of our revenues being dependant on member subscriptions. This is an exciting opportunity to join a recently established team tasked with driving the ambitious commercial growth plans of the CBI through the development of new business opportunities. 

This role will look at the assets and capabilities of our organisation, the needs of our members and Non-members and look to develop new products and services that are both valuable and can be priced and monetised in the market.  This includes taking on plans to monetise the business survey capability and extensive economic and policy intelligence the CBI holds.

The role reports into Director, New Business Opportunities and has line management responsibility for one (New Business Opportunities Analyst) with the potential to grow the team if successful in delivering growth plans. 

Key responsibilities:

Assess and map CBI assets and capabilities against business needs
What does this look like in practice? 

  • Review and analyse core strengths of the CBI.

  • Use existing or new market research to identify business needs.

  • Monitor media and membership feedback to identify key current opportunities.

  • Use member events and meetings to understand member demand and current issues, developing a strong understanding of customer needs.

  • Work closely with sponsorship to consider proactive partnerships and initiatives that makes the most of the expertise and convening power of the CBI membership.

Develop and pilot plans for new, revenue-generating, business services  
What does this look like in practice?   

  • Use the information generated from research to develop and prioritise phased business plans for approval of the CBI exco and board.

  • Identify the resources required to bring the opportunities to life and build consensus for plans.

  • Swiftly identify the best ways to bring opportunities to the market and pilot with CBI members.

  • Test appropriate pricing and proof of concept.

  • Work closely with marketing colleagues to develop marketing strategies.

Establish and grow new business lines in the market
What does this look like in practice? 

  • Working to targets, establish new products and services in the market with clear budget plans.

  • Monitor and adapt products and services based on demand and customer feedback.

  • As value is demonstrated, handover established products to BAU teams.



  • Experience of identifying and delivering new business opportunities.

  • Experience of conducting and/or commissioning market research to inform development of new business ideas.

  • Experience of managing a product or service line.

  • Understanding of product-led marketing.

  • Experience of business planning and managing a budget.

  • Strategic awareness of challenges and opportunities facing businesses operating in the UK.

  • Creative and imaginative approach to problem solving.

  • Strong interpersonal skills.

  • Strong project management and organisational skills.


  • Project or programme management qualification or experience.

  • Experience of commercial negotiation or of business development or account management would be helpful.

  • Experience of business analysis and working with data to drive decisions.


The CBI has six key behaviours that are expected across the business. For this role, we would expect the individual to role model these behaviours to the team and encourage and review the team using the behaviours as a lens. In practice for this role: 

  • Collaborative – proactively engages with and researches the views of other teams before making key decisions on the programme. 

  • Takes ownership – takes responsibility for successful set-up and delivery of new products, meeting customer expectations and financial targets.

  • Agile – is quick to respond to market opportunities. Ensures that internal processes do not get in the way of you or the team delivering against plans or for the customer.

  • Commercial – actively seeks to ensure the team is doing all they can to contribute to the commercial strategy including taking a lead on new opportunities.

  • Innovative – brings in leading edge industry thinking to advance the team’s contribution to the CBI. Not afraid to do things differently where there are opportunities to deliver better for internal and external customers.

  • Analytical – uses KPIs and other evidence to drive decision making.

Flexible working

At the CBI we recognise the advantages that flexible working patterns can bring. We’ll always fully consider flexible working and we will aim to facilitate different patterns of work wherever we can. We have great I.T. support which allows our people to work from a variety of locations, and we aim to strike the right balance between work and life.

How to apply 

Please submit your applications to with 'Head of New Business' as the subject.