The numbers behind the reputation of UK business have improved since our last survey. In the same period, the national discussion about the value of British business has reached new levels.
Since May the role business plays in society has been in sharp focus. Brexit negotiations and political debate have directed attention onto the big issues facing our economy and the implications for firms, jobs and prosperity. It appears that this debate has focused minds on business value. Awareness about the contribution of UK business and the public’s understanding of business has improved.
New analysis by the CBI has seen a rise in the number of people who believe businesses in the UK have a good reputation. Comparing perceptions of businesses between May and November 2017, the research reveals two in three people think UK businesses have a good reputation – up 7% in six months.